Minimalist skincare (“skinimalism”) has been gaining popularity in recent years, for good reason. With limited time and resources, many people are looking to simplify their routines and focus on what makes the biggest impact. Sensitive skin is also a growing concern, which has been linked to the use of too many products and overexposure to irritating ingredients.

If you're a mom you may be particularly interested in skinimalism, as complicated skincare routines tend not to serve during this time of life. Additionally, during motherhood, both safety and new skin concerns may arise, and a minimalist skincare approach can help address these challenges.

So, what exactly is skinimalism? In sum, it involves using only a few, high-quality products in a streamlined routine by utilizing only what is necessary to achieve healthy, glowing skin. For many, an added benefit is that by doing more with less, the overall personal care experience is actually enhanced and leads to better skin. 

Skinimalism typically involves using “essentials”, such as a cleanser, serum and moisturizer (or moisturizing SPF for daytime). These products should be chosen based on your skin needs and formulated with nourishing ingredients. By using fewer products you can save time and money, reduce waste, and minimize the risk of irritation.

Simplicity and consistency are core principles of this approach. This means sticking to a dedicated, easy-to-follow routine, rather than constantly trying out new products. This will also help you better understand what works best for your skin. 

So, how can you get started with a minimalist skincare routine, particularly if you are a mom? Here are a few tips:

1. Look for high-quality, multi-tasking products that are appropriate for your skin type and concerns. They should be formulated to improve overall skin health and be non-irritating (harsh/strong does not equal results). This will help you choose products that lead to overall more resilient, comfortable, and beautiful skin.  
2. Sustainability and safety go hand in hand with skinimalism. As a baseline, look for brands that do not use materials derived from petroleum and do use responsibly grown, natural ingredients. Avoid plastic packaging where possible.
3. If you are trying to conceive, are pregnant, postpartum, or breastfeeding, consider additional parameters. Stick to natural products that are not heavily scented (and especially no “fragrance”) and do not increase skin or sun sensitivity. Look for brands that intentionally formulate with reproductive safety in mind, which should serve people with sensitive skin as well.
4. Choose quality over quantity. Seek out a non-stripping, pH-balanced cleanser and invest in a high-quality serum, as these are the products that will have the biggest impact. Look for products that are formulated with skin-nourishing ingredients and avoid companies trying to sell you a myriad of products for day and night.
5. Be consistent. On average it takes a month for skin cells to regenerate, so allow time to see results before making changes to your routine.

Though it may sound cliché, don’t forget about self-care. Mental and physical health are critical (and have a positive impact on skin!). A good place to start  —  especially if you are a new mom — is with the basics. Try to get enough sleep, eat nutritious foods, stay hydrated, move your body, take breaks to recharge, and confide in someone when you need support.

A key part of why a minimalist approach leads to positive change is because it's realistic to maintain over the long term. Plus, using fewer, optimally formulated products will keep your skin looking and feeling its best. We hope these tips will help you create an effective skincare (and self-care) routine that ultimately works for you.